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Viva Magenta! Pantone has chosen a powerful and vibrant red shade as the Color of the Year 2023. This magenta color is a shade rooted in nature, it is bold and fearless and adds a joyful and optimistic tone to your interior.

Color of the year 2023


The story behind Viva Magenta is all about the balance between our digital and physical lives. In recent years, we have acquired a greater pull toward the natural world, and the Pantone Color of the Year 2023 is chosen to reflect our pull toward natural colors and the movement surrounding climate change, sustainability, and land protection.

Our love for nature is also reflected in our homes, not just with paint colors but also by adding plants, florals, and living walls to our interiors. And by paying more attention to our outdoor spaces.  

table setting inspirations 2023
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Our current lifestyle trends are at the heart of the Color of the Year selection process. And Viva Magenta is the perfect rich shade for these times. The origins of Viva Magenta comes from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family.

Carmine Dye from cochineal beetle

This year’s color merges richness, warmth, and strength of the natural world with the rich, open horizons of the digital world. The result is a red shade that celebrates life, Viva Magenta is a bold shade that also adds a fun touch to your home.  


Viva Magenta is a bold color but it can be incorporated in your home in multiple ways. For a bold statement you can opt for a magenta feature dinnerware or table cloth. But it can also be added as a pop of color through florals, napkins, placeholders, or furnitures. Viva Magenta certainly adds a warm and dramatic tone to any room of the house.

black and red table setting inspiration

This black tablescape by Jennifer Matteo Events is nicely paired by a vibrant shade of red like Magenta napkins with bright roses that stands out making a perfect romantic table setting.

soft colored table inspiration

This tablescape shows how bold you can decorate with a soft pink shade with Viva Magenta. The florals are in a vibrant red-ish shade mixed with some bold pink shade which nicely contrast the gold cutlery and colored vases. And in the dinnerware this soft pink shade returns and nicely complements the colors of the florals, if you want to go bold than this table shows how to do so.

beautiful florals for your party
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floral inspiration for party

This tablescape room designed by Orange + Rose Events shows a colorful linen and fresh vibrant floral that is spruced up with our Rattan Chargers. 

If pink on pink are a bridge too far for you, why not match it with a more neutral linen that perfectly matches the vibrant color of magenta? But that is not where the love for color ends as you can with this hot pink colors. If you think that Pantone’s Viva Magenta is just for subtle color accents you can think again because this rich pink tablescapes look amazing.

What do you think of Pantone’s color of the year for 2023? Regardless of how you inject it into your upcoming year, may the vibrant shade spark more joy for you.

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